Friday, 12 February 2016

Nada Mudawi --Narrative Structures-Unit 26 Media Studies--Task 2

Nada Mudawi- Unit 26 Task 2


This report will discuss the impact of using different narrative structures such as Non-Linear/Linear and Todorov's theory of events that occur in most films and the target audiences preferable appeal. The examples I will use for each are 'Snow white and the huntsman' for Todorov, 'Cinderella' for Linear and 'source code' for Non-linear. 

I will begin by discussing what Todorov's theory is and provide evidence of this by an example of a film. Todorov's narrative theory claims that some screenwrites follow a specific sequence. It starts with a period of calm, an equilibrium, then there is a disruption to the equilibrium, next is the recognition stage when the characters realize the disorder. Lastly, we have repairing the disruption and the new equilibrium follows meaning the ending is everything back to normal.

Snow white and the Huntsman(2012)
The first part of my blog will talk about Todorov's narrative theory of the sequence of events which structure a film, and how this impacts the targeted audience.

I have chosen to talk about the 2012 Oscar winning film by Rupert Sanders 'Snow white and the Huntsman', which i believe conforms to todorov's theory and does so in an interesting and different style. The film consists of many hybrids- action/adventure and drama/fantasy. The plot is one which follows a straight path where there is the equilibrium- the character 'Snow White' who is the daughter of a royal family living happliy in their mothers kingdom all the way to the new equilibrium- which shows this princess grown to lead her own army and take the throne and continue running the kingdom on peaceful terms. I would say that the intended audience is a family and in particular families in crisis, this film effectively embarks on family values. 

To begin, the first part of the equilibrium which is princess Eva living with her reigning mother (Queen) running their kingdom. Eva also has a brother which she's always long loved and has a tight relationship with. This scene insights how
Eva's childhood is ; simple, wealthy and prestigious. Her facial expressions indicate that she is content with her life, where she shares this moment with her mother. Everything is in its normality for the first 10-12 minutes of the film. The audience could use this for personal information as they get to understand the likes of being a royal member and their day to day lifestyles.




The disruption breaks when the king marries what is now to be Eva's wretched stepmother, Raveena, who on their honey moon murders him, in front of Eva. She orders for Eva to be locked away where she is under her control for over ten years. This can also be seen as the disruption by an evil villain and it shakes the odds of normality, the narrative is no longer linear and events cause the characters to recognize it and therefore come up with a reparation.

This nicely leads to the recognition where on one occasion Finn(Raveena's brother) informs Eva of his sisters needs of life force of young maidens to maintain her beauty, she plans to take Eva's beauty away as settlement for her horrific looks. Once Eva hears this she quickly acts and escapes from the castle where she momentarily finds an abandoned horse which she uses to get away from Raveena's dark army. Soon she reaches the dark forest where the horse can no longer continue and she is forced to leave him astray and willingly continues with her escape.
This impacts the audience because the elucidating sequence of events allows them to see a pattern and therefore understand the plot easier unlike in non-linear structures where the audience are frustrated throughout the film. I believe that this is definitely the benefit of Todorrovs theory, as the audience are impacted in a positive way rather than a negative. It is also symbolic that the narrative structure of the film conforms so well to todorrovs theory that we as an audience can safely say that he is not only a theorist but his words are proven through this film.

This would defiantly be the repair, as we see snow white prepare her army for battle, leading them to battle. However, when her Army reaches the Castle, the gates are still locked and the Dark Army is furiously slaughtering them. Snow White shielded by a human-like barrier begins to make her way through the battle but when she looks up at the Castle, she spots Ravenna looking back down at her before she disappears into the Castle. This is a prime example of the repair stage as the hero is fighting the villain in order to do what every hero does and restore peace. Snow White eventually finds Ravenna and engages in a one-on-one duel with her wretched stepmother. This very clearly proves that it is a todorov structure as there is the repair to the disruption. The audience are affected as they are engaged with all the action which gives them a feeling of thrill and builds excitement making them want to watch more and more to find out what the end result will be. I personally think that this stage of Todorovs narrative structure provides me as a viewer a wild thoughts and interpretations of the plot and all the action. 



Snow White taking the throne
By the end of the movie the new equilibrium is painted showing us that the female character has responded to the disruption and restored normality by becoming queen. Also this shows the significance of todorov's theory-without having the new equilibrium the story would be never ending and the reformation would still be distorted in some sense. For instance, the newly chosen queen started off as the daughter of a King and Queen who ruled their land in peace and prosperity, after the middle section of the film it
all ends with her restoring that peace once again by taking charge. This shows that Snow white and the huntsmen is a good example that conforms to Todorov's theory as we have seen the narrative structure of the film, in each step of his theory. This impacts the audience and allows them to enjoy the film as it is structured in a natural way. The audience uses this example as inspiration and it invokes a feeling of relief as the film draws to an end. My personal opinion on this is that Todorov's theory is fascinating and certainly gives meaning to a films journey.

One of the themes is adventure which is mirrored in the theory - the characters have to go through an adventure in order to make there be a disruption and therefore a repair. many adventures consist of this where someone is faced with something and they have to solve it.
for instance if there was no adventure then there would be no repair as the character is not needn't to run away into the dark forest therefore the theory wouldn't be suitable for this film. that proves that the theme of a film is as important as the audience who watch it. also the gratification would also not be the same as the plot would change and viewers are no longer conforming to the film.

Linear narratives consist of a start middle and end, where the characters begin with a scenario which leads onto the bridge of the narrative that then concludes with an end.

Cinderella (2015)
The classic princess fairy tale Cinderella is defiantly one of my favorite over all time, as it takes us throughout the tough journey lived by Cinderella as she learns to adapt to change and use courage to go against the forces of evil- in this case her wretched stepmother and two step sisters. The Narrative is obviously linear as there is no time loops or scenes where the characters are looking back on time.

We begin with the start- effectively the first part of the linear narrative. Cinderella is a young girl living with her mother and father, the screen grab on the left supports our idea on the linear structure as the young girl is clearly content-sharing a memorable moment with her mother. This is the 'norm' of a family life, however the young actor isn't treated as a princess in a fairytale sense but more in a 'princess of the family'. As the film proceeds we will see this being flipped over its head. The audience see this as magical and use it as personal identification where they may remember moments like this , others may also identify with it as they see the family values that are encouraged in this scene.

Here again we see our young Cinderella with both her parents, at this point we're still in the first section of the linear narrative. I know this because the character is still young and although it may not seem obvious now but the story line is carefully thought out for her to grow in age as the story itself grows, the iconography also changes as the story progresses. The audience are impacted by this because they're dazzled by her perfect appearance. Personally, i particularly love linear structures as i am a victim of OCD and love things to be tidy and structured in an orderly way, this is the only way i am satisfied. Similarly, i as a viewer am satisfied with the order of linear narratives, as a result i am left engaged and  i identify with the structure. 

By this point we have moved on from the start of the plot to the middle section or the bridge of the narrative , where after his wife passed away, married another lady who becomes Cinderella's evil stepmother, she also has two daughters of a similar age to Cinderella. The irony of these characters is that they are rude, stuck-up and share fairly horrific looks. And this is the center point of their growing hatred for Cinderella - because she is very beautiful and vibrant in her personality.

Her stepmother and her two daughters, force Cinderella into becoming their maiden where she cooks, cleans and serves for what they ask of her. Their dominance overpowers Cinderella and she is therefore made to be the weaker character in the film. This eventually leads onto the arc of our narrative, invitations are sent out to all the pupils and maidens included who live in the kingdom. However, the evil forces are again defensive against poor Cinderella and she is forced to stay at home whilst they're out enjoying a grand ball.
This is the middle because the character is going through the tough time period in the story which in a way mirrors an everyday scenario of anyone really, for instance you're planning to have a picnic and when you get to the park, it starts raining and you've forgotten the picnic basket(!). Audience members may react to this in various ways for example some may see it as plain cruelty and there is a stream of unfair pity running between the two girls and the mother, towards the vulnerable Cinderella. Others on the other hand may see this as domestic values - that there should be someone who cleans and cooks in every house, this may differ from a males view to a women's view.

This point is narrowing down the narrative as the Fairy god mother arrives to grant Cinderella her wish of going to a grand ball, where she can meet the charming prince and join him in a dance. Her godmother then assists her with a magical appearance, where she turns a pumpkin into a carriage and weirdly converts a goose into a human driver then a couple of mice are whizzed into becoming guards, a spectacular ball gown and to seal the deal the awesome crystal glass slippers. The overall transformation, includes this maid transforming from a low down, scruffy servant to this rather overwhelmingly perfect princess. The audience use this as escapism and perhaps entertainment as they watch the godmother work her magic and the iconic fairy tale theme allows the viewer to connect with it comically. This is important as it allows for the film to run smoothly without the viewer becoming increasingly inquisitive  and consequently  clears your mind off frustration.

Cinderella at the ball dancing with the prince of her dreams. This marks the rear ending of the film, the princess has got what she desired from the beginning. The evil step sisters and their mother 
are horrified at this. This also shows the audience that this is a closed ending film because there is a conclusion to something that needed solving in the end. This impacts the audience because, for instance someone who is  not very wealthy would inspire to be in a ball dancing with a handsome lover. In some extent others may use this as a way of basing there relationships, for instance if somebody was generally nervous about love this film partially offers a viewer the chance to learn about love.


By the end of the film we see the princess escape at midnight before the magic runs out, she loses her glass slipper and the Prince go on a women hunt to find which foot it will fit into, in turn finding the princess. Cinderella is married to a charming prince and together they leave the kingdom, leaving a proud cheering crowd and three very jealous and unhappy individuals. This classic tale Is one where the audience are not frustrated at the plot as it is quite predictable. Which in turn helps massively and this is what makes linear films so engaging to an audience, hey gain satisfaction from rightfully predicting the plot. The film ends as expected and everyone is happy. The 'lived happily ever after' phrase is quite suitable here as by the end the good guys get what they want and the villain is left in agony. To end the audience use this ending for various reasons; for instance it offers the audience a closure to the film, they leave the cinema content and complete.
Source Code (2011)

The next part of my blog will cover what is meant by 'Non-Linear' films, and how this impacts the targeted audience.
Firstly, a non-linear narrative is a non sequential or straightforward story line which jumps back an forth from time to time and does not continue as a normal story line would with a start, middle and end. The film 'Source code' is all concerning time, the bulk of the filming is completed inside the train that in this case symbolizes time and is nearly a time excursion machine. This film is non-linear as it involves countless time loops in that we discern the main character(Jake Gyllenhaal) travel back and forth in time and so doesn't chronologically pursue a sequence. The main or dominant genre here is; Action. However there are hybrid genres such as  romantic-thriller.


Here we see the character is in the first phase of this train journey where he is uncertain of the situation that he is in, he is looking around curiously and clearly uninterested or somewhat does not remember the female actor in front of him. The character shows through his frustration that the situation he is in is not the normal everyday event. This shows that it is a non-linear narrative because if it was linear the character would be acting normal on the train and per suing the journey as normal.
Here the character is again faced with a phase of in-normality where we see him go to the cubical of the train and very creepily look at his reflection in the mirror. In this shot the characters facial expression depicts that he is finding his situation confusing and perhaps could be interpreted as a dream for him from the audience, also the fact that he stares wonderingly as his reflection shows that he may be questioning his existence- again showing a non-linear narrative. And causing the audience to question the plot.
To add, this other shot shows us his reflection in the mirror, and from looking at it i can see that there is obviously something not right with the story line as he is not looking at himself but in fact someone completely different with similar features. I know that this therefore is a non-linear narrative because instead we should have seen his reflection. In my opinion the director has very carefully adapted this scene in order to for show the audience how this film is frustrating from the start. In fact I feel as though this scene is influenced by the theory of reincarnation- as though the character has relived in another body and is now seeing his reflection. We as the audience share the same illusion as the character. 
After finding yourself on a train you never got on, then spookyily looking at a reflection of not yourself, the last thing you'd want to do is die from a bomb explosion on the train. This scene is probably the best of all as it shows the highly dangerous bomb explode on the train and tear the train into two pieces. This scenes leads you on to thinking that it is the last we are going to see of Jake Gyllenhaal. However, that is not the case at all, and simply because of the non-linear narrative that is portrayed throughout this film. On the left is a shot of Jake laying on the ground- amazingly surviving the tragic train explosions which leads the audience into questioning whether this is realistic, clearly the accident has had no impact on him what so ever and later we see this character continue with his role. The audience will by this point find the plot quite confusing and so will try to understand it by watching on, therefore the impact it has on an audience is it allows them to show interest and curiosity to urge them to continue watching. i personally think that the directors intelligence is shown through this scene in particular, we as the audience may begin to realize that this 'mission' of Gyllenhaal is almost a trial and error until success. 

Here the character is inevitably back to the position we first saw him in at the beginning, sitting with the same lady we also saw earlier. From this point the audience is probably aware of the non-linear structure as this character has gone back and forth and been through various things and ended up back here. The character leans forwards and converses with the female actress indicating that he knows who she is unlike earlier where he is completely obnoxious of who she is.

Here, we're back to square one where the character is again in the same place as he was before- sitting in the same chair. And the repeated actions symbolize the disordered sequence of narrative.
This is proven by the characters reaction to the spill of the coffee on his shoe, we see this displayed multiple times. Also the characters costumes stays exactly the same throughout the film, each time there is a time loop. This is beneficial for the audience as they get to watch the same eight minute loop over and over again for an hour and a half and still be entertained.



As the theme is mystery this reflects the plot and this is why it makes this  non-linear successful. the character here is faced with something he needs to solve- the audience is also at the same time trying to solve the puzzle of this film which is disordered by the non-linear narrative structure.


 the theme of mystery is almost reflected onto the audience and they're impacted in this way.


To conclude my blog I would frankly say that i have enjoyed writing about the three narrative structures, Todorov, Linear and Non-linear. The best part of writing about these structures was exploring the different films which use each narrative structure, although I enjoyed watching the films , I can't honestly say that I agree with all the narratives. As of Non-linear I think the delusion installed within plants so much frustration and so the audience are not enjoying the film, they're spending more time figuring it out. Linear structures are my favorite as they are much more straight forward in terms of simplicity and the viewer isn't left asking questions about the plot. Lastly, Todorovs theory is quite ingenious and I have to say quite sophisticated, the theory suggests the iconography in some films-- where it is structured in a particular way in order to emphasis on specific situations.

Nada Mudawi- Unit 26 - Assignment 3- Distribution and Exhibition


- Distribution and Exhibition 

In this blog I have carried out research on the blockbuster film 'Star Wars' looking at distribution and marketing, I have been asked to research various methods of distribution and marketing, I will be discussing; the intended primary and secondary target audience , Box office revenue, Trailers and their importance, Social media impact, Posters and their effectiveness, merchandise and press junket  such as interviews and premieres.

As well as being a historically stunning and visually engaging film for centuries, in terms of special effects,  Star wars has been massively influential on Hollywood films, as before the 1950s it was not commonly used in films and Star wars made its breakthrough from this , nowadays the majority of  Hollywood films are appreciative of special effects. So, in a way Star wars are perhaps the pioneers i would say and has from the beginning been effective in distribution in their film , distributing a new scope of ideas about film. This shows that they have been successful in promoting their film because people who watch their films will be entertained by the amazing screen manipulation, this is good because it means that as there was not much of it in those days, people see it as something new and different and so would more likely be urged to go and watch it, in film more audience = more money, its that simple.

I reckon the primary audience for star wars would be males aged 11-38 years. This is because star wars is predominately a sic-fi / action based film franchise which makes it enjoyable for eleven year olds to watch as they will enjoy all of the light sabers and gadgets they'll see in the film. These things are all exciting and entertaining for young children and so will make them urge their parents to let them go to the cinema and watch it, also it offers escapism for young children, as they would escape from their normal lives into a world where there are storm troopers and light sabers with all the cool sounds that young children like to hear. With the more older viewers ranging from 20 years and older, who will not have their mouths drooling over light sabers, will enjoy the films as they could identify perhaps with the characters, for instance some of the costumes worn in Star wars are amazingly stylized. Some people who enjoy dressing up as a hobby or dress eccentrically for fun, therefore they will enjoy wearing costumes and props to comic-cons and special events.

Star wars hasn't reached blockbuster and won more than a dozen film awards for no reason. This means that the successful promotion of the film through distribution and marketing has been really effective in box office charts. All of the star wars films have been a success in the Box office, and the gross , this is evident from the table to the right where there is a list of the Star wars franchise history of hits. The table shows that 1999's The Phantom Menace was the biggest hit for worldwide Box office revenue. However, the most recent film produced 'The Force Awakens' has had no updates yet as it hasn't yet been distributed, but will on the 18th of this month. This is beneficial for an audience because after they see these figures, the first thing they'd want to do is go and pay to watch one of these films to see whether it was worth all that money, or whether the film is of a good enough standard for it to cost that great amount of money. Also, it will explain to them why the box office hits were so great.

This newspaper headline displays the effectiveness of the distribution on the Star Wars films. The headline reads "It's Empire day Today" referring to one Star wars' many premieres, this article can be considered  a distributing source in itself, newspapers are part of the media , and the public have complete access to it, which promotes the Star wars film. In the article there is also a mention of royal attendance at the premiere which again brings more audience members together. Those who are fans of the royal family and those who are fans of Star Wars, will watch the film as a result of the success they see.

This is the Toys'R'us advert , for Star Wars commercials. One of the most successful promotions come from retail shops , especially ones like this retailer who sell toys for children. They promote the film through advertising it on their TV advertisements and when children see this they prod their parents to buy it for them. Ironically the Star Wars film was released not long before Christmas, which makes it a bonus for Disney because not only will people be reasoned to buy it even more, but this season comes with bargains and deals, so people are more likely to buy it now. I would say that a young audience who watch this advert and see that the girl was only happy when she got her hands on a light saber will want to copy her to feel the same feeling. Another way of looking at this, is from an older audiences point of view, for instance the father figure we see in the advert shows us how proud he is when he saw that he made her happy. Fathers watching this will want their children to experience the same thing and them being 'media literate' will regurgitate what they've learnt from this ad and waste no time in buying Star Wars merchandise. Finally, something which i have noticed, is that the advert is called 'Like Father Like Daughter' which of course isn't the original say or the correct one.Could this advert be an attempt to widen Star Wars' audience members, from just boys who like fighting with sabers to girls also? I think the answer to that is yes. This therefore shows good marketing of the film, and at the same time an advantage to welcome other groups of people into enjoying the film.

Star Wars webpage- Where fans can buy films after watching a trailer 
Websites can also be an effective way to draw an audience to a film. It is a way of distributing the film. The screen grab above shows you what the Star Wars website looks like, there are icons at the top which include; videos , events, games + apps and community (forum). This helps the consumer get as much information about the film by for instance , going into a forum and seeing what others have said about the film. Websites also help to distribute because there are links to social media such as, Twitter, Facebook and Instagram where users can share their experience of the website and what they saw to millions of other people. This way helps to get the word across to a wide board of people. Also, as generically mostly fans of the film are expected to visit the website, by sharing it on social media they're letting people who have probably never seen the film to consider it.




*SPOILER FREE PREMIERE*
The world premiere of the newly released Star Wars film , 'The Force Awakens', is a good example of how the exhibition of the film is important if you want to gain more audience members. the premiere holds many things that relate to the film. One of which was the charity that Star Wars has teamed up with Unicef as well as helped funding. The charity is called 'Force for change' which is a program for getting children active , which helps them unlock nutritional packs hat are sent to children in their world countries. I think this is a good way of exhibiting the film, through showing people that Star Wars are generous and innovative , people watching this will straight away feel the need to help or contribute because they're amazed by what Star Wars is getting involved with. In turn this helps the distribution of the film.



As well as this trailers can also be very effective for the distribution of the film. In fact I reckon it is the best way of distributing a film, this is because trailers show you the whole film, in around two minutes, sketching out a rough idea of the beginning, middle and end of the film. This allows for potential audience members to make up their mind quicker, they will consider the film more by watching it in 2 minutes!







Press junket can also be a really good method of exhibiting a film. By interviewing a character from the film , before its release you gain two thing; one being the urge to know things that happen in the film , that you can only see once you've watched the film. For instance, here we have Harrison Ford being interviewed on the Johnathon Ross show (which is a British late night chat show) Johnathon is playing a game with Ford , this engages people through the excitement and fun of it. So they listen up and when Ford mentions the films release they will not think twice about watching it. Therefore, the character from the film acts as a human distributor for Star wars and he is a first hand  recourse for the film.
References:

Friday, 11 December 2015

Nada Mudawi---Film Studies - Unit 26 - Assignment 2 - Film Remakes Old Virsus New

Nada Mudawi

Remakes are effectively something which has either been changed into something new as a response or reaction from its original or simply copied except with slight change and reorder. In the film industry there have been many notable remakes of films which some consider a great success whereas others see as almost a parody. It is thought that often films are remade for a number of reasons, these could be; the original was not in English and so by remaking a film in English language you get a wider audience and ultimately more money.
Another is that as society is constantly changing, by remaking a film you can add some modern elements and keep to original ideas, this means that you're modern audience will be engaged if the film was a success in the era the original was released you don't have that much work on the storyline. Lastly, as original's can sometimes be from 'old' times, the editing software was perhaps not so sophisticated and as there has been a shift in technology you get a much more visually engaging film by remaking the original.

I will be comparing two films, an original and the remake of it. Then evaluating which one I preferred better. Firstly, I have decided to talk about 'The Karate Kid' (1984) which was in fact a serial of another two films continuing the plot. Comparing it to the remake which was in 2010 also
called 'The Karate Kid'. Both films, contain the same genre's ; Action, drama, family and sport.



For starters, the original Karate kid was released on June 22nd 1984 and directed by John Avidsen, the film had a massive hit with the box office(s), the estimated budget and revenue raised from tickets sold was $8,000,000 the film brought in a budget of $90,800,000 (gross).
In comparison the 2010 remake was released on 11th June 2010, exactly 11 days and 26 years later. This remake was directed by Harald Zwart , the budget in the box office was $40,000,00 and the gross $176,591,618.

Therefore, looking at the figures and the fact that one of the main reasons remakes are done is to gain money and this is usually to the director and producers benefit, I would say that the original definitely did a better job, as the gross was not so far off the box office budget, this means that the film was a success and they got their money's worth, also they gained more money than they spent on making the film. They only wasted one million, eighty thousand - which to an American film company means nothing. Whereas the remake wasted too much money on the film and the figure at the box office was much lower , the money made from the box office affected the input budget which was much higher, so in total they lost one hundred seventy-two million five hundred ninety-one thousand six hundred eighteen- now that is painful. To
 conclude, the remake did the opposite of its intention by loss not gain.


Next, I will talk about the cast and characters we meet in both films, and discuss historically what was different in each and the effect on the audience. The original included many interesting actors, one of which ; Ralph Macchio who played the teenage character 'Daniel' (the karate kid). The original I feel portrays this character, quite poorly. He and his mother move from New Jersey to the Valley via car. At first he meets new friends and finds it difficult to fit into his new surrounding. Although he only moved a short distance this character complains with passion about this change. The original teaches the audience of teenagers that perhaps the idea of change is not so easy, especially when the change becomes life changing. It also embarks on the fact that being a teenager means that is when you begin to change physically and mentally, and the character represents that change, he is not only unable to cope with his situation but also finds is extremely hard to control, having to seek help from his mother now and then.

On the other hand, in the remade version, Jaeden Smith who is the karate kid, and is 12 years of age,
not only moves to a new place, but almost half way across the world. Moving from Detroit to China, this character also, shows weaknesses and struggles to adapt. Having said that that, it is useful to consider that Smith is not only a young boy but also, not yet a teenager. This means that he could be excused from complaining about his change. Teenagers watching this version, would confide in him and accept that he is unhappy, this is mainly due his age. When you are young, and you get upset you tend to get much more attention. The audience sympathies with his frustration.

Nevertheless, both the original and the remake show a young male, and historically the idea of a figure head, this being the mother as a source of aid hasn't changed. This means that in modern society the mother is still viewed as an important figure whom we look up to. Both characters represent how hard it could be to fit into a new place. The original, sheds ideas on changes that we humans experience and so does the remake. Again, both versions, are admittedly ranging across a similar concept of change. However, the remade version is more legitimate I would say, in terms of feelings and emotions, the connection we have with the character is much more understandable and makes more sense. The original is a weaker option because again the character is much older and we expect more responsibility and resilience from him.

Ultimately, the better version which best portrayed this character I would say is the remake, because although the original is packed with snappy scenes where the character is involved in fights and quarrels with rivals. The remake, justifies this idea of fighting allowing us to empathies with the young Jaeden Smith, naturally we are uncomfortable seeing a child being punched or kicked, it makes us almost urged to jump into the screen and help him, as he is young and cannot defend himself. On the other hand the original version we don't feel the same because the character is in high school, perhaps a point where you should defend yourself.


Moving on, another key character that appears throughout the films is the maintenance man. In the original Mr. Miyagi is played by Pat Morita, this character is an elderly, short man. His role in the original is to teach, mentor and guide 'the karate kid' into becoming a fearsome fighter. We see him as a wise man who helps Daniel to conquer his fears and defend himself against enemies. He can be viewed as a deceiving character because he looks old and his height speaks for it self, however we soon get to learn that this character has gone through some tough times, and there is a darker meaning to him.

The remake also offers us the same back story, the maintenance man who is Jackie Chan, is a middle aged character, who plays a similar role. One thing i could say that is perhaps different is that in the original this character can be viewed as a granddad to Daniel but in the remake Jackie Chan is almost a father figure to Dre. We do not know whether Dre has a father but we soon find out that Mr. Han lost his family including his son in a tragic car accident which make us think that he is re-building that responsibility with Dre.

Although, both actor do a good job in the martial arts teacher, I believe that the remade version is better because not only does Mr. Han offer Dre sustainability in China , teaching him to cope but also he is more believable than the original , he often gives reasons for his teaching of kung Fu. Which makes him a more theoretical teacher, making us become memorized by this talent.


The storyline, is perhaps the one which most people want to understand, has it changed? is it still the same concept? Well to answer that, I could say that in the original version the story consists of the idea of moving to somewhere different and adapting to change, also being open and ready to face the world. The remake is exactly the same picture, except it is also briefly about forgetting the past and moving on , for Mr. Han, Dre taught him to stay strong emotionally , whereas Mr. Han taught Dre to stay strong physically.

To conclude, I can honestly say that I much better preferred the modern version, as not only were some of my favorite actors casting but also it was fun engaging and left me feeling massively impressed. The storyline was quirky and different and box office figures spoke for themselves.







Thursday, 10 December 2015

Nada Mudawi---Film Studies - Unit 26 - Assignment 2 - Film Remakes Old Virsus New (2)

Remakes are effectively something which has either been changed into something new as a response or reaction from its original or simply copied except with slight change and reorder. In the film industry there have been many notable remakes of films which some consider a great success whereas others see as almost a parody. It is thought that often films are remade for a number of reasons, these could be; the original was not in English and so by remaking a film in English language you get a wider audience and ultimately more money.
Another is that as society is constantly changing, by remaking a film you can add some modern elements and keep to original ideas, this means that you're modern audience will be engaged if the film was a success in the era the original was released you don't have that much work on the storyline. Lastly, as original's can sometimes be from 'old' times, the editing software was perhaps not so sophisticated and as there has been a shift in technology you get a much more visually engaging
film by remaking the original.




This blog will analyze two films- one an original and the other the remake of it, then concluding which one I preferred better.I have chosen to talk about the film Willy Wonka & The Chocolate Factory (1971) and the remade version 'Charlie and the chocolate factory' (2005). Both films, have similar genre's of, fantasy, adventure and comedy.

WWCF (1971) to begin, the original was released on  August 12, 1971 and directed by Mel Stuart, the film's estimated budget and revenue raised from tickets sold was $3,000,000 the film brought in a budget of $4,000,000 (gross).

The remake, which was called 'Charlie and the Chocolate factory' (2005) directed by the amazing Tim Burton, the box office figures were $150,000,000 and the overall money that went into making the film was $206,456,431.

On review, both films have done well in advertisement and attraction. However, credit goes to the remake which did not lose out on too much money, this is always good for directors because it means that their remake was a success as well as economically successful. Whereas the original lost a lot of money.

The cast in both films are very carefully picked and the directors have done a good job in allocating
these characters with their roles as I believe in both films they play an excellent  job of acting.
In WWCF Willy Wonka is played by Gene Wilder, who although the film is in his name is not in fact the lead character, the film focuses mostly on Charlie the young boy. Willy Wonka just plays the role of leading and being a guide for the rest of the characters. The original portrays him in an interesting light he always seems to have things under control and planned out, but he does have an element of mystery about him. He is seen to be welcoming and kind on most occasions, the audience are embraced with his warming character.

On the other hand, in Charlie and the chocolate factory, the lead character is not Charlie like it says in the title, but willy wonka. The character of willy wonka is played by Johnny Depp- as well as charm and elegance this character is the least of kindness, he is portrayed as a full on man who is witty and doesn't stick to the purpose of the 'golden ticket' or at least for the right child.

This means that I'd much better prefer watching the original version, because although the directors in the remade version stuck to the same ideas, and the events driven were also similar, the more engaging would be WWCF. Yes, the remade version introduces technology, with scenes in a glass lift which enforces the idea of this remake, to modernize it. But again it doesn't win over the
acting, if the acting is not perfect then the whole film is a doom.

The next important character we see is Charlie, he is a young boy who's aim is to visit the chocolate factory and  get the golden ticket, which he does and ends up with the last one available. Charlie's character is a loving boy who is content and enjoys good times with his family. Although his family aren't particularly wealthy, his break though is to go to the factory and meet willy wonka.
In WWCF Charlie is a stereotypical character of that era , the 1970s was a period of tradition and culture, and Charlie most certainly conforms to this as he is  seen mostly, giving and sharing. A bit like Christmas, which is a festive season for sharing and giving.


In the remake , Charlie again is solid on family values , he says and
I quote '' We need the money more than we need the chocolate' which proves that he is perhaps a little thinker, meaning he thinks bigger than his age and is alerted of everything that will benefit him in the end. However, in saying this I'm not sure I like this character because in nearly every scene he seems out of place, acting as an adult not a child.

Both films give us a good profile of the character Charlie, however I like the original version better as Charlie is more realistic, being sad and happy and cheerful etc. Not like in the remake where they've made him a perfect poppy. An audience of children may enjoy the remade version however because of the adventure that Charlie goes through, he is having a good time and young children would want to be in his place.

Another thing I picked up about both films is the sound design, of course you cannot have a musical without music. In  WWCF the music we hear is quite snappy and quick, most songs are ones which I have heard before and I'm sure many other people have too. The composition of these pieces is fair and sung by a range of different characters in the film.

However, in the remake the music is diverse and is only sung by the umpa-lumpas, we hear songs from the 50s-90s. The technique used was quite clever and successful, with every song there is a different dance, which makes it fun and exciting to watch. I would say the remake is successful because the audience watching whoever it may be, whether you're 60 or younger you could relate and it also brings back memories for these viewers.



The one I was engaged by the most would have to be the remade version as it offers a selection of songs from a wide period of time. Also, the audience on a whole would probably have picked the remake as it is like a ring to their ears and opens doors for a larger market. Also, some people may argue that the original was for them considered bad audibly.

Lastly, I will talk about the storyline, both films I think deviate from the novel, they both try to create a clear vision of what they are trying to send across. However, like before the original is more focused on Charlie and the remake is more focused on Willy Wonka. The remake seemed unique like it wasn't just re-telling the WWCF versions. In the remake we see the results of everything , showing us whether the children survived or not, but in the original we never get to know.
The moral in the original is to be good and look out for yourself , and you'll get your reward. The moral in the remake is to not spend your adult life being a kid, but surely this message is directed towards grown ups not children. The one which i feel is the most effective and successful has to be the original , the classic as it engages me more from all aspects than the remake version, which is of course a shame to the director.

Wednesday, 9 December 2015

Nada Mudawi-- Unit 26-- Intertextuality in Media Texts

This blog will explore the use of intertextuality in media texts , and how it has influenced the film's content. In addition, I will then go on to discuss the benefits of these references to producers and especially audience members watching them.
To begin, the term intertextuality simply refers to the relationship between different texts, or the cross referencing between film. Intertextuality has been repeatedly used and adapted to over centuries and this blog will outline exactly why these references are used amongst some of the most iconic films. As well as intertextuality being mainly action that is almost copied, there are many other derived things linked to it which follow, these could be the basis of an idea, or a beginning or even an ending. The texts I will be looking at is the Simpsons use of intertextuality. Whilst watching The Simpsons I find that in nearly every episode, there is some sort of reference whether that be political or religious references. Nearly every reference contains aspects of politics/religion/culture.
The best reference Michael Polcino has made with Alfred Hichcock's 'Psycho'. The famous shower scene is ever more recognized on a global level, and is certainly the most famous 1960s scene. The scene is of Janet Leigh who goes into the shower tub, and starts bathing. Soon someone appears behind her and attacks her with a knife quite brutally, she is attacked with seven stabs. The subject then walks off, leaving her to die a slow death. We then see her pull the curtain down and collapse to the ground.

The camera is then slowly panned closer to the sink hole , where eventually we see an eye instead. Hitchcock's clever manipulation of the sink hole shot, is very effective to me personally. I feel as though he intended for the viewer to feel as though they were there as well, which can either be exciting where we feel part of something big, or on the other hand we feel guilty and helpless to assist poor Janet from surviving. This scene not only is effective but also is visually entertaining, in the sense that although during the 60's colored screens had not developed so much. The audience are still entertained by the camera work the mise-en-scene and the overwhelmingly apparent fake blood. In the Simpsons version, however the intertextuality is used in a rather different way for entertainment. We see a similar content of which Homer is attacked by his baby daughter. The audience may have a different reaction to this way of reflecting Hitchcock's shower scene, I would personally say that the Simpsons reference was disappointing, this is because the action was not as entertaining and seemed more of a comment on homer and nothing else. Whereas in Psycho I feel it was a comment on the vulnerability of women, or that women are weak and as it was quite a domesticated society during the 60's, a generalization on the way women should be at home, not out, otherwise they will be targeted for sexual services.

simpsons_02_02a.jpgsimpsons_02_02b.jpgThis scene shows Maggie who is the youngest child in the Simpsons family, raise a hammer attempting to attack her father. This is a clear example of intertextuality being used, as we see the same/ similar scene in Pyscho. The male figure is holding up a knife and is about to again attack this time the female character who is in the shower. Both scenes are reflective of each other, however in the Simpsons the producer has decided to use the same idea but implement a completely different character. By making the character Maggie be the evil killer, it shows a sense of contrast between her age (a baby) and her personality. We don't expect a baby to have such cruel intentions, however it is funny and therefore entertaining as we gain pleasure from the young minded Maggie with what we'd call some adult's way of thinking.
Therefore, the benefit to using intertextuality is that it almost changes the way we see things. This particular example shows us, as the audience what benefit we gain, which is entertainment and constant engagement. However, another benefit for say the younger audience , who are more likely to watch The Simpsons, would be personal identification as they may see a mirror of perhaps their behavior, because often young children are mischievous.

simpsons_02_03a.jpgsimpsons_02_03b.jpgThe next scene is when the character realizes what is coming for her, but does nothing more than try to push her attacker away, using her hands. This again comments on women being weak, and as the attacker is male, shows how men are dominant in the sense that they can over power you physically and you as a woman have no power to stop them. Hitchcock has successfully, shown us how a simple murder scene in black and white can be beneficial to us. This is cross-referenced in The Simpsons version, the only difference I would say is that the producers of The Simpsons have deliberately changed the action, as Homer is not in a shower but is trying to mend or put together a set of wood planks. The reference would still be considered intertextuality though, because the reaction is exactly the same and the camera angles are pretty much similar. The audience who watch this reference might not necessarily recognize it instantly though, because the two films are so dissimilar for many reasons. For example, the target audience will certainly differ, the production team for each would be different as well. This all effects the way the reference is portrayed.        
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simpsons_02_04b.jpgThis extreme close up shot displays how precise the intertextuality is between Psycho and The Simpsons. We see virtually the exact image except in Psycho it is a black and white , shower scene and in The Simpsons it's an animation. The production team who have created these two productions are clearly divided. The differences between them are almost mirrored in the productions, we know from looking at Psycho that the producers must have been fairly old fashioned aged people, however in The Simpsons the production team are probably young goofy adults, who have a good sense of humor. The producers benefit from this reference because they can spend less money on developing an idea, it is already thought of for them. The directors however benefit as they don't spend much time and effort in getting people to storyboard all these scenes, also they can be lazy and almost play the system, earning money out of nothing, and no one can stand in their way or tell them otherwise.

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simpsons_02_05b.jpgThis scene again illustrates to us the accuracy of these references, in Psycho the killer walks away from their attack and leaves us with an impression of coldness, almost like this attacker is emotion-less. However with the reference in The Simpsons, Maggie who walks away from her insult leaves us with a mean to laugh at her, as we wouldn't expect such a young child to commit such action. It effects us as the audience as we are reminded of our childhood, and when we were up to no good. In a way this reference is quite clever as it is not intended for us to be particularly angry with the young Maggie. As the target audience for The Simpsons is something like a family as the production is about The Simpsons family and any race/ethnicity. This reference not only benefits the producers and directors but also the audience, because the producers have done their job successfully the audience are not overcome with the similarity. Also something important to realize is that one of the strengths of The Simpsons is that you're quite rarely not engaged. The plot is always humorous and the audience are entertained. The hammer which Maggie Is carrying reminds me personally of the Avengers movie. Thor who is one of the superhero's  uses it as his defense tool against any enemy's.
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Again, looking at target audiences both texts are aimed at a completely different market. This means that who ever watches the Simpsons version may or may not recognize that it was copied from Psycho. This simply relies on the target audience who would not be the same for both. Another noticeable thing is that in Psycho the attack happens in a bathroom, and in The Simpsons it happens in the basement , so the producers have played around a bit with the plot and locations in order to make it a tiny bit different. Here I would say the producers benefit because they do not have to think about new ideas, and that is the good thing I guess about intertextuality that the producers, directors and audience all gain in some shape or form. One thing I have noticed is that in Psycho the attack lasts longer than in The Simpsons version. Where the female is being stabbed multiple times, in The Simpsons however Homer only gets one knock to the head with the hammer then he drops to the ground. Therefore in this case, is the intertextuality trying to show men as being weak or easy to overcome? And in Psycho are women more eligible to take pain regardless of the severity?
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simpsons_02_07b.jpgThis scene is very widely recognised, Hitchcock's excellence in directing Psycho has created a mesmerizing scene which will never be forgotten.
The good thing about this particular reference is that the clever manipulation of the sink hole makes it look original in the understanding that if anybody tried to do it like Hitchcock, they would never get it quite as good. The fact that in The Simpsons the water is paint which is much thicker than water and it happens to go down a random hole on the floor is quite unrealistic and that is probably one of the problems about intertextuality- most of the time you don't get what you wanted how you intended for it to be. The producers and directors don't gain anything here because whilst the paint is itself looks like blood, we're given a much more negative image of The Simpsons. Water is much more vulnerable and connotes nature and is an important life source, whilst blood is natural however in a completely different sense.

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The extreme close up used here is following the sink hole scene where the camera zooms in to the hole and back out again showing us this eye. The effect this has on the audience is they get to see the victims reaction or more a less her emotions after being stabbed nearly seven times. In The Simpsons the extreme close up doesn't work as well, this is because it is not a real eye - just a drawn version and I would say the only way the audience know how Homer is feeling is from the size of the pupil where is small to show shock. Intertextuality is again unsuccessful because the audience don't know that this shot is used to show expression or emotion, although it  looks like an eye you don't get the same information from it compared to Psycho. The producers don't benefit anything here because as an audience member I am not overwhelmed at his state , the eye position of the eye in Psycho is from the perspective of someone looking down at It which makes it look fearful and harmless, however with the reference in The Simpsons we don't know whether the eye is looking at an eye level to you or you're looking down at it. This creates confusion and although it isn't apparent makes it look less realistic.
simpsons_02_09a.jpgsimpsons_02_09b.jpgIt is often thought that one film references another because they're fans of that film. I think that The Simpsons could well be fans of Psycho, but that is by the by. Like I've said before the filmmakers of The Simpsons would be different to the filmmakers of Psycho, therefore they would view things differently, however it is interesting to see their passion towards Psycho, by making a film reference they're showing inspiration.  This example to the left shows a clear reference as Homer is sitting in the same position as Janet, looking up towards us. The image is slightly different however because Homer looks like he is dead not just injured and Janet looks genuinely on the brink of death. What is successful here though is the accuracy of intertextuality, I would say that the directors and producers have been well aware of the precision they will have to do. The audience benefit enormously because they notice this reference and both the target audience for The Simpsons and Psycho come together and gain entertainment and engagement. Also something else they may enjoy is watching something that is from both Alfred Hitchcock and  Michael Polcino in one film!