Unit 26 - Assignment 4- Films and their Audiences

Why have pre and post-viewing experiences become so popular amongst film fans?

This blog will talk widely on the pre and post experiences gained from audience members, in particular film fans, and why these experiences have become so popular.

Audience members can interactively be engaged with this website resource 

I will do so by answering the question above, for which involves things such as ; synergy which simply refers to the merge of two companies who work together and help to promote each other, passive and active audience members, interactivity which allows audiences to engage not only with the film itself, but other things connected to it such as toys , computer games etc. Another way of being interactive is by pretending to be the characters in the film , buying merchandise , getting autographs from premieres  and so on.

This is a graph showing the nonproliferation of audience viewing in the cinema/ Theater. It suggests that from the year 1998 to 2012- the amount of people going to watch a film in the cinema has decreased massively. You may be asking why is the results over the years dropped to such devastation? Well, I have the answer to this, the reason is simple. As years pass and things develop so does the technology around us, with this in mind, the internet for example is custom to billions of people around world, who can use it or abuse. People have come up with new ways to experience film without having to go to the cinema, for instance there is Netflix which is an on demand streaming provider for films and TV shows. This is hugely beneficial from different perspectives, someone who is disabled for example, can watch films at home and it makes life easier for them. Also, as it is streaming you can pause and come back to it whenever suits you, and it is more comfier and enjoyable whilst you're at home. I think that viewing experience here has changed because people are more demanding , they'd rather take more than what they give. I personally feel like I have wasted too much money, when going to the cinema, because although you're excited after watching a film at the cinema , that feeling wears off after a while.

Passive audiences are ones who not only associate themselves with films but are actively involved, often making sense of the message within their personal or social contexts. On the other hand an active audience member may come across as an easily influenced person by the film. They may copy what they see in a film, say that was violence and a lot of action and they end up hurting someone. A good example of active audience members is where young children are copying the song 'Let it Go' in the animation film 'Frozen'. The clip that  I have trimmed is one I thought mostly shows how young children have been actively engaged with Frozen, the girl in the clip is simultaneously doing what Elsa does in the song, showing she is engaged so much that shes learnt the moves and now she is enjoying herself acting them.

Sweded website showing various sweded videos 

Sweded videos, these could be found on YouTube and refers to the pleasures some fans get from films which make them almost copy them to entertain themselves, they may dress up as the characters from the film and imitate the action, in their own video.
These are usually done by active audience members.  The example I have given shows you what a sweded video looks like.
There is a website I've found on sweded videos of films called 'Sweded Cinema', this website includes a list of movies that have been sweded by fans. This is very useful for audience members because it is a platform where fans engage with each other and share their love for movies together in one place.
Another benefit they get from a source like this is they get to soc










The term fandom is in other words a fan, someone who supports and champions the film ; they can often show this support by dressing up as the characters of that film (comic-cons) or owning collections of merchandise etc. Comic-cons are a very effective way of showing passion for a film, people who usually go to these events are more likely to be fans of the film, who simply show devotion through dressing up as their favorite character. This shows development of pre- and post viewing experience because these fans have clearly enjoyed the film so much, that they have put an effort into showcasing this impression. I think that comic-cons are good in post viewing because they encourage others to watch the films, not only that but they also enforce on the greatness or success of a film. They , in other words help distribute the film through being a personal promoter.

















This is a source taken from social media. Snapchat , is a social media app where users can take videos and pictures of what they're doing/ what they're interested in etc. This example is one which I have taken from a contact on my own Snapchat, it is a post showing them watching the movie 'Frozen'. This shows good audience enthusiasm, this person hasn't just decided to watch Snapchat, he wanted to engage others , by spreading his interest through social. This would result in other uses who see this post to watch the movie too. I would consider this a form of fandom, but to some extent this could also be seen as a actively engaged audience member. In the second hand he is almost distributing Disney's film for them. This shows how post viewing experience has effected film fans, because

Social Media (Snapchat) Posts